With everyone and their mother calling themselves Online Marketers, who are the real marketers? Who are the real web entrepreneurs? Who are the real movers and shakers of new ideas and ways of thinking? One trend that I am seeing among the big boys (like Jeremy Shoemaker, Tim Ferris, etc ) is a new way of going about creating products, services, and opportunities online. They simply sub it out to other people online.
The idea of only doing a fraction of the real work, and reaping 100% of the profits is very attractive. You just have to have the cash on hand to pay your contractors, and the time and patience to finish your projects. With the large majority of people looking to start home-based business using an online platform, it seems they want a turnkey operation that costs them almost nothing upfront and can start making them money NOW!!!! Most of them not having the skills and abilities, nor the desire to learn how to create the product themselves, this leaves the door wide open for those who can actually CREATE the tools to succeed........or who can bring the developers together to create the tools for them.
What a wonderful opportunity for entrepreneurs online. Because there are sites like www.elance.com and www.odesk.com that offer programmers, developers and creators to earn extra cash by working for those who are willing to pay them for their abilities. The smart entrepreneurs are already employing these bright individuals to work on their projects. And in most cases, completely outsourcing their design and operations online. Say bye bye to the days of hiring a graphic designer making you a business card and charging you $300 to do it. You can now go on Odesk and post your job and the price you are willing to pay, and developers from all over the world will respond. Many of which will work for pennies on the dollar to do your work for you. My good friend and entrepreneur Jon Giles pays less than $10 for a guy to develop quick-site designs for small online ideas. They are quick, professional and responsive...........and CHEAP! But you can also hire guys who are at the top of their game (in the world) for what they do. They just charge a bit more than most. What got me excited, was that I found a guy who specializes in Facebook Marketing and he only charges $4/hr for his work. Why would I spend my time learning FB Marketing when I can employ a specialist for $4/hr to run my campaigns?
If you are not using these tools for your business or ventures, then you are wasting your time and money!
You can hire the personnel who have the expensive software that you don't have, and you can employ them for dollars on the hour. Exciting...I know, but do be warned that not all developers are equal or as cracked up to what they say they can do. You must be aware that you might find some guys who just are terrible designers, but at least they are super cheap. If you are afraid of poor quality, then just pay more per hour or per job. Hire those who have better ratings, completed more projects and can communicate well.
I am well aware that there are more sites than Elance.com and Odesk.com. They are more well known and written about, and maybe I will compile a list of legit sourcing sites for labor/talent. Good Luck!
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